Thursday, March 09, 2006
How To Get Your Subscribers Begging For More
Just as an experiment, a friend of mine subscribed to ten different opt-in e-mail marketing lists to see which ones were effective. Many websites and online businesses have resorted to sending promotional materials to people who have subscribed to them in an effort to boost their sales or traffic. Opt-in email marketing sends newsletters, catalog updates and many more promotional materials to website visitors who have agreed to be updated.
Through e-mail, an internet user that is on the list will receive their updates through email. If promotional material piques their interest they will go to the site to learn more or to purchase outright. For the website operators or owners, this is a chance to remind their list of their existence and display their wares. With the numerous sites in the internet that offer the same products or services in one way or the other, the competition can get pretty tight and it is easy to be forgotten.
Back to my experimenting friend, he tried to find out which opt-in marketing strategies got a subscriber begging for more. Some would send in very simple fashion, some would very outlandish while there are some that would just lie in between. The differences could easily be noticed and some have gotten the idea of an effective opt-in marketing strategy. He dubbed them effective because he felt like he just couldn�t wait to go their site and learn more, the more persuasive ones even got him halfway to reaching for his wallet and to his credit card before he realized this was only an experiment.
Many companies and site present their promotional materials in a wide variety of concepts. Each has their own distinctive style and designs, but more than the outline and the presentation, th"
Through e-mail, an internet user that is on the list will receive their updates through email. If promotional material piques their interest they will go to the site to learn more or to purchase outright. For the website operators or owners, this is a chance to remind their list of their existence and display their wares. With the numerous sites in the internet that offer the same products or services in one way or the other, the competition can get pretty tight and it is easy to be forgotten.
Back to my experimenting friend, he tried to find out which opt-in marketing strategies got a subscriber begging for more. Some would send in very simple fashion, some would very outlandish while there are some that would just lie in between. The differences could easily be noticed and some have gotten the idea of an effective opt-in marketing strategy. He dubbed them effective because he felt like he just couldn�t wait to go their site and learn more, the more persuasive ones even got him halfway to reaching for his wallet and to his credit card before he realized this was only an experiment.
Many companies and site present their promotional materials in a wide variety of concepts. Each has their own distinctive style and designs, but more than the outline and the presentation, th"
